Overhyped Technologies or Marketing – Which is it?

We define hype and marketing and compare these terms.  We then list just a few of the “new” technologies that are in the press recently and leave it to the listener to determine the hype or marketing category.  Yes, we have suggestions!

Category

• Agility
• Architecture Models
• Architecture Views
• Artificial Intelligence
• Assemble to Order
• BTP
• Benefits
• Big Data
• Bill of Materials
• Book
• Business Architect
• Business Architecture
• Business Architecture Framework
• Business Architecture Participants
• Business Architecture Tools
• Business Capability
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• Certification
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• Change Management
• Checklist
• Cloud
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• Coding
• Communication
• Competition
• Complexity
• Confirmation Bias
• Consulting
• Cybersecurity
• Data
• Data Architecture
• Data Lake
• Data Modeling
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• Differentiators
• Digital Transformation
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• Enterprise Architect
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• Evaluation Checklist
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• Event Model
• Experiences needed